Development
• Experience in all phases of hotel development, acquisition, ownership and disposition.
• Market/feasibility studies
• Pre-opening services.
• Sources for debt and equity financing
• Pro-forma and investment analysis
• Furniture, fixtures, and equipment purchasing experience and guidance.
Effective Sales & Marketing
To increase the revenues of all properties managed by Guests, Inc. through training, organizing, directing and improving the sales and marketing efforts.
• Staff all Hotels with a Director of Sales.
• Provide Director of Sales with initial and on-going training, support and follow-up via regular visits, contact by corporate staff and bi-annual retreats.
• Train the Directors of Sales, Hosts (General Managers), and Front Desk regarding the relationship between their respective departments.
• Coordinate with various franchises and property management to take advantage of available franchise services.
• Conduct Sales Blitzes as a means of "hands-on" training and to increase exposure in new or depressed markets.
• Promote all hotels through Internet Channels including our proprietary web site.
• Prepare and regularly update yearly marketing plans and marketing budgets.
• Oversee the entire advertising program for each hotel.
• Assist Director of Operations and Hosts (General Manager) in setting and adjusting room rates to maximize revenue.
• Coordinate and direct presentations at the Franchise Reservations Centers.
• Regular contact with each Director of Sales in order to monitor hotel performance.
• Review of weekly and monthly sales reports from the Director of Sales.
• Coordinate printing of all promotional materials.
• Evaluate and control marketing expenditures.
• Promote the hotels through community service events and press releases.
• Coordinate training for all new front desk personnel in the "WE LOVE GUESTS®" philosophy.
• Implement marketing plans and break them down to 90-day action plans that adjust to an ever-changing market place.
Efficient Cost Controls and Operations
• To create the highest possible revenues by successfully determining and implementing the proper mix of occupancy and rates.
• To create the highest possible profits by following efficient cost control procedures.
• To maintain the hotels in the best possible condition to successfully compete with new competition and to protect the owner's assets.
• To let guests of our hotels know that we understand and truly believe in excellent guest service - that we remember what the term "hospitality" really means - WE LOVE GUESTS®!!
• To instill self esteem and a sense of self worth in our housekeepers through our "Squeaky Clean®" program.
• Utilization of a detailed Operating Manual.
• Comprehensive budgets with line-by-line accountability instead of department-by-department.
• Constant monitoring of past and present guest patterns to develop the best mix of rates and occupancy, including a comprehensive study of competitors’ occupancies and rates on a regular basis.
• Provide a bonus program for the entire staff that is based on revenue, profit and other key measurables.
• Maintain proper inventory levels and control ordering through centralized purchasing programs.
• Enforce proper staffing guidelines.
• Comprehensive training programs for management, sales and staff employees.
• Oversight of "Squeaky Clean®" housekeeping incentive program.
• Regular hotel visits and inspections by Regional Director of Operations and President.
• Preparation, review and implementation of Operating Budgets and Capital Improvements Plans.
• Continuous performance evaluation of key personnel.
• Ongoing Host and key Department Head meetings to ensure direction and continuous training.
• Franchise knowledge and personal relationships with key franchise personnel.
• Communications with owner and/or personal representatives to ensure that all requests by Owners are satisfied.
Owner Oriented Asset Maintenance
To oversee and implement a preventive maintenance program and ensure repairs and improvements are performed accurately and cost effectively:
• Regular property inspections and follow up by Construction Coordinator and Chief Maintenance Engineer.
• Oversight of all construction type projects by Construction Coordinator.
• Oversight of all equipment type repairs by Chief Maintenance Engineer.
• Ongoing training and support of property maintenance staff by Chief Maintenance Engineer.
• Utilization of Chief Maintenance Engineer for emergency staffing and repairs.
• Experienced Corporate Director of Maintenance available for training and guidance.
• Safety and Security Audits performed in conjunction with Insurance Carrier.
Accounting
• Monthly production and analysis of Financial Statements and Balance Sheets.
• Oversight of accounts receivable and accounts payable.
• Administration of all payroll and filing of all federal and state returns.
• Onsite property audits.
• Development and implementation of control systems.
• Budget development, review, and approval.
• Cash Management.
• Capital Expenditures Budget.
• All accounting functions supervised by Corporate Controller.
• Preparation of comparisons with other Guests, Inc. hotels.
• Preparation and distribution of all other reports requested by owners or their representatives.
Corporate Programs
• Insurance procurement and administration in group packages.
• Comment card review and tabulation of results.
• Competitive Analysis review through Smith Travel Research.
• Recognition of outstanding staff and management team members.
Genuine Hospitality
To instill the real "heart of hospitality" in all hotel staff.
• Orient all front desk staff through initial training program.
• Promote "We Love Guests®" philosophy via on-property promotional material.
• Re-enforce "We Love Guests®" philosophy through printed material.
• Bi-annual training programs conducted by Guests, Inc. owners.
See a list of our currently or previously operated properties...
|
